Oh boy, this one is rich, isn’t it?
Publisher Nexon has blamed PC phenomenon PUBG for the failing of Cliff Bleszinski’s lovechild-with-an-anime-title, LawBreakers.
I mean look, it can’t be easy to stand up in front of shareholders and explain why the company is $32 million in the hole. Fact is, that gaping void was meant to be filled by the runaway success of yet another Overwatch wannabe in a saturated market, but that’s an excuse that doesn’t fill the people holding the chequebook with confidence.
So instead? Blame PUBG. They’re both multiplayer FPS games after all, and just like RPGs or third-person sandbox games, only one of those can be successful each year.
“LawBreakers is a unique FPS developed for core users. We had very high expectations for its launch,” waffles big cheese Shiro Uemura, “however, the timing of its launch turned out to be unfortunate, specifically the blockbuster PC online game PlayerUnknown’s Battlegrounds came out right about the same time, making the market environment very tough for first-person shooters in general and for LawBreakers.”
I truly hope this is for the benefit of shareholders only and not as ignorant as it seems. LawBreakers was a polished but totally forgettable hero-shooter attempting to break into a space that was entirely dominated by a Blizzard giant, seemingly off the back of nothing but Cliffy B’s own hubris and excessive blogposting.
A multiplayer only game lives and dies off a thriving playerbase, which necessitates some actual marketing. Lawbreakers was something I was vaguely interested in after Bleszinski’s constant blustering about how it was going to cure cancer and give everyone an extra two inches on their knobs, but it’s launch was so understated I didn’t even know it had happened until weeks later.
Of course, the cherry on top of this melty turdcake is that the game also released on PS4 – a platform PUBG hasn’t touched. I think it’s time Cliffy takes that Gears of War money and opens a surfshop in Hawaii.