PUBG Corporation CEO wants PlayerUnknown’s Battlegrounds to become a universal media franchise
As if the limited nature of the exclusivity of PlayerUnknown’s Battlegrounds was in any question, the CEO of the company behind the most talked about game right now has made it clear that the plan is to get it onto as many gaming platforms as possible, and beyond.
“We want to take part in diverse industries including Esports, movies, drama, cartoons, animation, and more,” said PUBG Corporation CEO Chang Han Kim, in an interview with Inven Global. “In fact, we received a couple of love calls from a number of developers in Hollywood and Netflix. Our dream is to build a new game-based culture through various ways like this, and have the lead of that culture.”
Microsoft has banked on PUBG’s Xbox exclusivity turning into big piles of dollars, but the feeling is that it’s just a matter of time before we see the game on competing consoles. But how long with the Sony folks have to wait? Some time, apparently. “As it’s going to be an exclusive title on Xbox One for some time, we’d like to focus on completing the Xbox One PUBG for now,” said Kim, when asked about the possibility of a PlayStation release. “If we have the opportunity, the final goal would be to launch the title on every platform.”
Permanent console exclusivity outside of first-party releases are becoming increasingly rare – it just doesn’t make financial sense for developers to limit sales to one platform, while development costs continue to soar. With that in mind, Microsoft would surely have to write a cheque with a whole lot of zeros to keep PUBG from spreading to other consoles.