Okay, so it’s not exactly a chocolate factory, it’s a “candy company”, but that’s more or less the same thing anyway, and besides, I think the real question here is whether or not the dino Easter eggs will include a baby cyborg dragon. Because I’d buy that.

Elon Musk announced the news of this intriguing new venture on Twitter over the weekend, adding that he was “super super serious” about it, but this is the same guy who makes fun-for-the-whole-family flamethrowers, so I dunno that anybody even doubted it.

… Or it’s a joke, because he’s recently been in a squabble about competitive markets with other multi-billionaire confectionery magnate Warren Buffet, who recommended Musk keep out of his business. Although even if it’s a joke, Musk has enough cash to back it up, so.

What next?

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