ASRock last month launched their new brand of graphics cards, the Phantom series, to Asian markets, and was welcomed by AMD as a board partner. ASRock’s GPUs come from third parties contracted to the company, and their cooler designs are similar to some of Colorful’s fan shrouds. In a Tom’s Hardware review of an early retail sample from the Phantom series, ASRock revealed that they were not eligible to sell their GPUs in Europe. In an update to that development, ASRock has revealed where they can sell their cards, and it looks like they’re being told by AMD to not compete in other regions.
According to ASRock’s representatives, the company is currently adhering to a mutual agreement reached with several parties, including AMD, which prohibits sales of their cards in specific countries. The company told Tom’s Hardware that they will be able to sell the cards in South America as well as the following countries in the Asia-Pacific Economic Cooperation (APEC) region:
Papua New Guinea
The agreement forces ASRock out of major markets like India, the United Kingdom, the European Union, China, Hong Kong, and Taiwan for the moment. South Africa is not on this list, so we’re not in the first wave of countries to receive ASRock’s cards either. Local retailers which may choose import from ASRock directly in Taipei, Taiwan will have a trying time doing so thanks to this regional sales agreement, and will likely have to import stock from Japan or South Korea in order to work around the issue.
Review-wise, the Radeon RX 580 Phantom Gaming X has done fairly well in Tom’s Hardware’s review drawing ahead of the competing GeForce GTX 1060 6GB by a small amount, and coming well under the power draw limits of the ATX standard. Even its power consumption of 180W isn’t that bad. If ASRock is able to offer their card at competitive prices, it could lead to AMD’s partners like Sapphire and XFX trying to price their products more aggressively to match.