Love him or hate him, you have to admit that JJ Abrams is one of the best known directors in Hollywood right now. Practically every year a new movie of his – quite literally – flashes into cinemas, and now it seems that he wants to bring his particular brand of storytelling to a new medium.
Yes, ladies and gentlemen, the Lord of Lens Flare has set his sights on the video game industry. On 7 June, Brian Weinstein – COO of Abrams’ production company Bad Robot – announced that a new division of the company called Bad Robot Games had been formed following a strategic partnership with the Chinese media and technology behemoth Tencent. If you’re not familiar with the Tencent, their subsidiaries include Epic Games, the company that brought us Fortnite, and League of Legends studio Riot Games.
Headed up by Dave Baronoff, who has previously been in charge of Bad Robots’ games and interactive content since 2006, with game developer Tim Keenan on board as creative director, the new division is taking a broad approach to creating games. They intend to span mobile, PC and console formats, taking in both big budget and indie-level projects.
“I’m a massive games fan, and increasingly envious of the amazing tools developers get to work with, and the worlds they get to play in,” explains JJ Abrams. “Now we are doubling down on our commitment to the space with a unique co-development approach to game making that allows us to focus on what we do best, and hopefully be a meaningful multiplier to our developer partners.”
So prepare to wear your sunglasses whilst gaming like some kind of douchebag, I guess.