One messenger to rule them all: Zuckerberg plans to merge Instagram, WhatsApp, and Facebook
Regardt van der Berg·
Facebook is looking to merge the messaging services to your favourite social media platforms, according to a report on The New York Times on Friday. Facebook later confirmed the news.
Following a scandalous year for Facebook, the social media giant is now looking at integrating the messaging services for Instagram, WhatsApp and its own, Facebook Messenger platform. According to reports, this is one of Mark Zuckerberg’s personal projects and will require engineers to reconfigure how these messenger apps function. Zuckerberg also ordered that these apps incorporate end-to-end encryption. This means that chats between users will be secure and its content only visible to the parties involved in the conversation.
It is expected that this project will be completed by the end of the year and will allow users on Instagram, WhatsApp and Facebook to communicate with each other.
Facebook acquired Instagram for $1 billion in 2012 and WhatsApp for $19 billion in 2014. At the time, Zuckerberg said that each entity would continue to operate independently from Facebook. This new-found direction has also caused some disagreement between the teams and parent company, Facebook. The founders for both Instagram and WhatsApp left the company on separate occasions last year as a result of disagreements between them and Facebook’s chief executive, Mark Zuckerberg.
Having a tightly integrated messaging back-end between these social media platforms would make it a lot easier for Facebook to roll out new services across the board, but it is not ideal for users who want to keep usage of these apps separate. This move will further strengthen Facebook’s dominance in the messaging market and likely provide even more revenue opportunities for this social media behemoth.