Xbox is “going big” at E3, so expect a lot of UNIVERSE EXCLUSIVE PREMIERES

With PlayStation a no-show for the first time since the expo’s 1995 debut, Xbox is promising to make the most of the extra space onstage at the Los Angeles Convention Center.

“This is going to be a fun E3 for us.” Xbox boss Phil Spencer tells other Xbox boss Larry Hryb in a recent podcast.

“There was some news about E3 back in the fall,” he goes on, presumably in reference to the PlayStation-skipping-it thing. “We had a discussion internally about, ‘Should we go big?’ ‘Should we save some money?’ ‘What does that mean?’ We decided, no [we’re not going to save money], we’re going to do our thing. We’re going to go and be as big at E3 as we’ve ever been. I love that opportunity.”

This is more or less exactly what Xbox plans every E3, though, so what’s even new? Spencer adds that the lineup for its press conference is “great” but… that’s kind of the same too.

Except, maybe something is different this year. Microsoft went on a studio shopping spree in 2018, acquiring Undead Labs (State of Decay), Ninja Theory (Hellblade: Senua’s Sacrifice), and Playground Games (Forza Horizon) in June, and Obsidian Entertainment (Fallout: New Vegas and Pillars of Eternity) and inXile Entertainment (Torment: Tides of Numenera and Wasteland) in November. Microsoft also opened its own first-party studio The Initiative, but we don’t know much more about that. Not now, anyway. But at E3? I’d bet my lunch on it.

E3 2019 is scheduled for 11-13 June.

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