This ad for the Xbox Adaptive Controller is… what? I’M NOT CRYING, YOU’RE CRYING!

It’s the annual Super Bowl sportsball extravaganza this weekend, featuring a lot of muscle-men in glittery spandex touching each other for points, and multi-million dollar promo slots selling junk food and soda pop and SUVs and other accoutrements of reckless capitalist excess because U-S-A, U-S-A, U-S-A.

In between them, however, Microsoft’s ad for its Xbox Adaptive Controller is two minutes of unexpected emotion. Designed for gamers with, uh, unconventional requirements, the unique Adaptive Controller for PC and Xbox One includes super-sized buttons that can be custom-configured to any function, and USB support for additional assistive input devices, so your disabled kid cousin can blast noobs in Call of Duty with you. Awwwww.

Get a tissue.