If it feels like you’ve been seeing Fujifilm cameras everywhere, it’s because the company has enjoyed a brand revival over the last few years. Its entry into the mirrorless camera market has seen many brand loyal photographers sell their kit and invest in Fujifilm.
For photographers who cannot afford the excellent but pricey XT-3, the soon-to-be-launched XT-30 will serve as a cheaper (and smaller) alternative; it also follows in the footsteps of one of Fujifilm’s best selling X-series camera, the XT-20. Under the hood, this new model features the latest X-Trans CMOS 4 sensor and X-Processor 4 image processing engine. This is just a fancy way of saying that the XT-30 features the same processing power as Fujifilm’s flagship camera, the XT-3. In terms of resolution, the Fujifilm XT-30 features 26.1 megapixels.
Of interest to note is that the XT-30 is actually better than the more expensive XT-3 in the autofocus department. It has autofocus capabilities that cover 100% of your frame, this is really impressive. It means that you’ll enjoy faster focus while the camera sports improved face and eye detection.
The one area where the new XT-30 will be a slight step down in terms of performance compared to the XT-1, however, is video. Although it’s capable of shooting video at 4K, the XT-30 will only manage it at 30fps compared to 60fps on Fujifilm’s XT-3.
Another handy feature you’ll find on this new camera is Bluetooth connectivity that allows photos to be transferred to your phone or PC with ease. You can also print directly to an Instax Printer.
The Fujifilm X-T30 will be available in Silver and Black models at launch, with a Charcoal Silver model expected at a later date. The camera will be available towards the end of March 2019 and local pricing has not been announced yet.