Whatever the vehement conviction of gamers on the internet implies otherwise, the Epic Games Store is making big bank. According to an update on the company’s website, 108 million people have now signed up, and CEO Tim Sweeney credits much of its accomplishment to those same controversial deals.
“Exclusives have been critical in gaining momentum in the presence of a competitor that began 2019 with more than 90% market share. Securing exclusives for Epic means we can significantly assist developers with product funding and invest in marketing and awareness knowing that these efforts bring in new customers to our store, rather than just sending more business to the incumbent,” he tells Gamedaily.
“Exclusive products are the primary way for companies entering new markets to gain new momentum against entrenched competitors. [You can] compare [our approach] to the successful launch of Disney+ last year, going head to head with Netflix, Amazon, and others.”
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