Do you want to “live life on your terms”? Do you want to achieve your “dream goals”? Do you want to have “financial freedom” from the corporate-capitalist dystopia of 2020, and become a legit #BOSSBRO? Now you can, by signing up with Amway. I mean Herbalife. Sorry, no, it’s the Financial Freedom Movement. I get those mixed up.
With sponsored videos that were actually scams and a social media influencer course for tweens that was also actually a scam not working out so hot for him, Jake Paul has introduced the Financial Freedom Movement – a subscription service promising “expert” advice from “millionaire” mentors with “processes for success”. Besides a “LETTER TO PARENTS” not-so subtly soliciting an entire generation of 12-year olds who should probably be worrying about cooties and paedophiles on Minecraft servers to get mom and dad to pay for the $20 per month instead, the subscription service also includes access to exclusive video content and… more video content. It’s mostly video content.
To get a feel for the program, I decided to watch “Money-Making Machines With Jake,” one of the courses that includes Paul himself. He is joined by Fleyshman, hyped as someone who’s spent over $60 million on social media influencers.
The 1-hour-and-49-minute-long course, shot in Paul’s Team 10 House with a whiteboard prop, is made up of six different lessons. The overall theme of the vague, poorly paced series is “hustling” and “putting yourself out there.”
The second lesson in the course is all about driving for Uber or delivering food to make money on the side. The next section, purportedly about using skills to make money, includes tips like just being a chef (post photos on Instagram!) because everyone needs to eat. When asked about artists, Paul simply says, “I would just make art — make it good.” At another point, viewers are told to simply cold-email Costco if they have a clothing brand.
I mean, on fleek. Extra? Or yeet. I dunno.
To his credit, Paul’s marketing blurb does point out that this isn’t for “people looking for a magic pill to success (there isn’t one)”. He’s not wrong about that, but awkwardly forgot to include this thing.
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