South Africa’s cinemas are back in business this weekend

With the recent transition to stage two of the local COVID-19 pandemic lockdown procedures and some kind of pre-2020 pseudo-normality, cinemas are now prepping to open up on Friday, 28 August.

“It’s time to go BIG again,” the industry’s re-launch campaign promises, subject to hygiene and social distancing rules (obviously). According to Ster Kinekor’s website, that includes temperature screening and mandatory mask compliance in the foyers, and your tickets and concessions must be purchased online. Ticket numbers will also be limited according to the theatre size, and show times adjusted to reduce queuing.

“We are very excited to roll out our ‘Go BIG Again’ campaign, which is the culmination of a coordinated industry effort to establish a responsible reopening strategy for the full spectrum of the local cinema business. All of South Africa’s cinema exhibitors, film distributors and international studio representatives, along with other industry stakeholders, joined hands and have been collaborating for the past few months to effectively map out the reopening of the industry on non-competitive terms. We are also very grateful for the overwhelming support from our partners in the media and entertainment community, who have demonstrated keen interest over the past few months and teamed up with us to launch this campaign nationwide. It’s time to go BIG again!”

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