If you’ve seen the E3 2018 EA Play presentation, you’ll likely have come away with questions about EA’s future that are difficult to answer. Last night’s presentation was quite low-key, and it was played safely. There were no really big announcements, no artwork or title logos for Star Wars: Jedi Fallen Order, and even the Battlefield 5 information was kept on the down-low (EA actually chose to split up the gameplay footage between EA Play and Microsoft’s event later tonight). Few people came dressed in suits, and there was the expected cringey shoehorning in of esports, but this time for a mobile game. Expectations were intentionally kept low. You have to wonder if EA has a clear idea of where it wants to be in the next five years, and what they’re going to do to fix their public image, but the answers are there if you read between the lines.