Last week, NVIDIA unveiled their plans for the GeForce GTX 1060 Founders Edition, a limited run of their custom cooler design that will be eventually replaced by the (arguably) better designed coolers from their partners. The GTX 1060 is the company’s answer to AMD’s Radeon RX 480, launched just a few weeks ago. Aside from the kick-ass Millennium Falcon-like design on the front, the GTX 1060 has a reasonably low price (for AIB cards) set at $249 for a 6GB model, while the Founders Edition you see here will go on sale later this month for $299. Is it enough to run up against Polaris 10? I’m not sure yet. NVIDIA’s always been able to pull out a mid-range surprise when cornered, but this time it’s not exactly an apples to oranges comparison.