Its no secret that Nvidia chose to dumb down their launch lineup for Kepler. After all, once the company realised that GK104 would be competitive with AMD’s GCN at the highest level in the form of the Pitcairn-based HD7970, they chose to launch the GTX680 with the GK104 core and coined the money it was saving by using a GPU with a smaller die size. We all know how that went – even though the HD7970 was king of the hill for a good few months and extended its reign even after the GTX680 launch, it was short-lived and the high-end market remains hotly contested. Because Nvidia normally launched any new GPU family with a large-size die around 500mm² in the past, the GTX680 was a bit perplexing. They fixed that last week though, with the Nvidia Titan.