Computex isn’t normally a place to announce new products. That may seem counterintuitive for a technology tradeshow, but it makes sense – you’re not there to announce new consumer technology. Rather, you’re there to show off technology you’ve already been showing to your partners. You’re there to promote the deals you’re making with others, rather than the technology itself. The only exception to this is roadmaps, however, because companies attend Computex to make deals as much as they are there to show off what they’re working on. That’s why AMD chose this past week to use their Computex 2018 to not only boast about how they’re working with over 50 partners to bring the Zen architecture to different markets, including rackmount servers from Cisco Systems, they also revealed their roadmap for the refresh of their high-end desktop Threadripper desktop processors. And I think you’ll agree – AMD definitely has Intel’s marketing staff in a bit of a panic.