Computex is usually about the latest and greatest, and what comes next. It’s all about faster laptops, stranger screens, and bigger GPUs. But away from the main show floor, MSI used its 40th anniversary to do something a little different.
The company hosted a separate 40th anniversary exhibition called MSIology: Tech Meets Aesthetic. It was a free-admission event held during Computex week, but unlike the usual booth full of flashing hardware and product demos, this one was built more like a guided tour through MSI’s own PC history.
For anyone who mostly knows MSI as the company behind gaming laptops, dragons, RGB and Lucky, the event was a reminder that the brand’s story started much earlier.
MSI was founded in 1986, and its early focus was built around engineering. It started with motherboards and overclocking before the company expanded into graphics cards, notebooks, desktops, monitors, handhelds and AI-focused systems.
MSI chairman Joseph Hsu used the anniversary to point back to that R&D foundation, including the company’s early overclocking motherboard work, while also positioning the brand for the next era of AI computing.
The exhibition was split into eight themed zones, each designed to show a different part of MSI’s development. The opening area, called Pilot Portal, used three surrounding screens and a short intro film to set up the company’s 40-year timeline. From there, the Data Legacy zone moved into the real hardware nostalgia, with early MSI 286 motherboards, overclockable boards, classic graphics cards, notebooks and well-known gaming-era products.
MSI also used the event to show how much broader the company has become. The Origin Core section focused on design, manufacturing and testing, including MSI’s internal production process and quality control. The Synergy Nexus area shifted into pop culture, and collaborations such as Frieren: Beyond Journey’s End, Evangelion, Monster Hunter and Toy Story.
The newer side of MSI was represented through business systems, AI PCs, IoT products, enterprise solutions and the company’s LuckyClaw AI agent. The GeForce RTX 5090 32G LIGHTNING Z was also on display, for which MSI was awarded Computex 2026 Best Choice Golden Award winner.
Check out the video to see it all for yourself. Let’s just hope Cody brings us all back some sweet MSI treats.
